How we review tools

Every review follows the same checklist so tools can be compared fairly.

1. We sign up and use the tool on a real website where possible.
2. We check pricing on the vendor's own site and note the date we checked.
3. We list who the tool is for and who should skip it.
4. We compare it with at least two alternatives.
5. We update reviews when pricing or features change.

Affiliate commissions never decide a verdict. If a tool is weak, we say so — even when we earn from it.