SEO & Backlink Guides
Foundational guides for SEO practitioners, plus a curated collection of tools, courses, and resources we trust.
On-site guides
Getting Started with Link Building
A 5-step workflow for anyone new to backlinks: audit, prospect, pitch, earn, and measure.
Foundational SEO
Core concepts every link builder needs: search intent, on-page signals, technical health, and measurement.
Backlink Generation Playbook
Tactical ways to earn links at scale: broken-link building, guest posts, digital PR, HARO, and linkable assets.
The SEO & Backlink Toolkit
Recommended tools for prospecting, outreach, monitoring, and auditing your backlink profile.
Curated external resources
Reputable blogs, courses, tools, and guides for search, content, and link building.
Moz — Beginner's Guide to SEO
A long-form, evergreen walkthrough of how search engines work and the basics of ranking.
Google Search Essentials
Official guidelines for creating helpful, reliable, people-first content that Google wants to rank.
Ahrefs — Link Building for Beginners
A deep, practical guide to acquiring backlinks without shortcuts or spam.
Backlinko — Link Building: The Definitive Guide
Brian Dean's playbook covering strategies, email outreach, and scalable tactics.
SEMrush Academy
Free SEO courses from recognized practitioners, including keyword research and technical SEO.
SparkToro
Audience research tool that helps you find where your target audience congregates online.
Hunter.io
Find and verify professional email addresses for your outreach campaigns.
BuzzStream
CRM and outreach platform for managing link-building relationships at scale.
Pitchbox
Influencer outreach and link-building workflow automation for SEO teams.
Screaming Frog SEO Spider
Desktop crawler for technical audits, broken links, redirects, and on-page issues.
Search Engine Journal
Daily news, guides, and opinion from SEO industry writers and practitioners.
Search Engine Roundtable
Quick daily coverage of search news, algorithm chatter, and Google updates.
Source of Sources (formerly HARO)
Connect with journalists looking for expert quotes and earn mentions in established publications.
Ahrefs YouTube Channel
Short, tactical videos on SEO, link building, and keyword research.
Authority Hacker Podcast
Weekly podcast and training on building authority sites, including link-building case studies.
Moz — Domain Authority
Understand how authority metrics are estimated and how to interpret them realistically.