Best link building tools
Link building is easier with the right stack. These are the tools we recommend for finding prospects, sending outreach, analyzing backlinks, and tracking results.
Backlink analysis
Start by understanding who already links to you and your competitors. These indexes show referring domains, anchor text, authority scores, and link growth over time.
Majestic
majestic.comSpecialist backlink index with Trust Flow and Citation Flow metrics.
Monitor Backlinks
monitorbacklinks.comTrack new and lost backlinks, anchor text, and competitor link activity.
Linkody
linkody.comDaily backlink monitoring and simple disavow file management.
SEO PowerSuite
seopowersuite.comDesktop SEO toolkit that includes a large backlink checker and link prospecting module.
Ahrefs
ahrefs.comBacklink index, keyword research, rank tracking and site audits in one suite.
Outreach
Finding contacts and managing campaigns at scale is hard without a CRM. These tools help you discover email addresses, personalize sequences, and follow up without being spammy.
Pitchbox
pitchbox.comAutomated prospecting and outreach workflows for SEO agencies.
Lemlist
lemlist.comPersonalized cold email sequences with deliverability and tracking tools.
BuzzStream
buzzstream.comLink-building CRM for prospect research, outreach, and follow-up.
Hunter.io
hunter.ioFind and verify email addresses for link-building outreach campaigns.
All-in-one platforms
If you want one subscription that covers research, outreach, and reporting, these suites are the most popular among SEO teams.
Moz Pro
moz.comAuthority scores, link research, keyword tracking, and site audits in one platform.
SE Ranking
seranking.comAll-in-one SEO software with keyword tracking, backlink monitoring, and competitor analysis.
Serpstat
serpstat.comKeyword research, backlink analysis, rank tracking, and site audit suite.
Semrush
semrush.comKeyword research, competitor analysis, backlink audits and content tooling.